Not very well written. The point is unclear... I had to read xxzz's comment to really figure out what he meant (probably because to me as to xxzz, "increasing the liquidity of the secondary bonds market" doesn't sound like "worthless value" at all, so the main point of the article contradicts my sense of values).
I think the question "How do we add value?" is important, but only in the sense that it can help you figure out what are the key activities of the business, that you should be involved in. It can help focus you, basically.
This is exactly what I was thinking as I read the article. I think of it as a sort of mantra that can be applied in a variety of directions, whether you're a startup founder, an early-stage employee, an employee of a larger organization, or just a human being trying to make the most of your time.
i.e., "Am I doing something worthwhile?" -- which could mean different things depending on the context, the goals or principles of the person, or what have you. I guess it depends on how you define "value" :)
I think the question "How do we add value?" is important, but only in the sense that it can help you figure out what are the key activities of the business, that you should be involved in. It can help focus you, basically.