American companies don't always go for the lowest common denominator and the public quickly associate them with luxury. Apple is a luxury brand here and they refuse to price their products that are reachable to the masses. They sell inferior products compared to the other products in the market currently. For ex apple thinks people will buy 2 year old iPhones at higher cost than one plus 7.

Netflix is doing the same with this 480p vids for 199rs.

Yes hotstar shows ads but they aren't a startup. They are the online branch of the massive star group