I kind of don't believe there is such a thing as "just a name". People persistently confuse names with the thing named. If you want to communicate truthfully, you have to take into account the psychology of your audience. So "it's just a name" is not a good reason for misleading names.

I realize this isn't a big deal for quarks, but it's been on my mind a lot. The application to politics is left as an exercise for the reader.