"The fun part of Amazon Smile was that it let customers decide how they wanted to change the world"
The corporate justification part of amazon smile was in the same effort as any charity in purchase which is to make the consumer feel empowered, righteous and moral for the decision to consume a product. Charity tie ins like rainforest donations or carbon offsets are designed to incense consumers to evangelize. They're designed to eliminate buyers remorse returns and blunt the often ever present reality of sweat shop labor. That anyone got real money from this is just a happy side effect.
The corporate justification part of amazon smile was in the same effort as any charity in purchase which is to make the consumer feel empowered, righteous and moral for the decision to consume a product. Charity tie ins like rainforest donations or carbon offsets are designed to incense consumers to evangelize. They're designed to eliminate buyers remorse returns and blunt the often ever present reality of sweat shop labor. That anyone got real money from this is just a happy side effect.