One thing that puzzles me.
Pretty much every email client now will not display images in HTML emails by default.
But most email marketing tools provide some metric called "% of emails opened" or something similar.
Now assuming that the marketing emails you send out are mostly text (as they should be), it seems unlikely that many recipients will bother clicking the "Show Images" button since there is no reason for them to do so (not to mention that it often brings up a privacy warning or the function may have been entirely disabled by IT for unknown sources).
So in that case, that metric must be enormously unreliable. So much so as to be basically meaningless?
I have also heard statistics from business types who say things like "Email marketing is useless, only x% of people even open the emails" and I have also seen such things repeated on websites about internet marketing.
But most email marketing tools provide some metric called "% of emails opened" or something similar.
Now assuming that the marketing emails you send out are mostly text (as they should be), it seems unlikely that many recipients will bother clicking the "Show Images" button since there is no reason for them to do so (not to mention that it often brings up a privacy warning or the function may have been entirely disabled by IT for unknown sources).
So in that case, that metric must be enormously unreliable. So much so as to be basically meaningless?
I have also heard statistics from business types who say things like "Email marketing is useless, only x% of people even open the emails" and I have also seen such things repeated on websites about internet marketing.
Something doesn't seem quite right here.