It's a chicken-egg problem. The game will only stop once people stop playing it, but people won't stop playing it until the game stops.
And you can be sure that companies once they have lots of patents will lobby mercilessly to keep the current "game" in place. Who wants to stop playing when they feel they are winning?
Apart from some sudden massive outbreak of sanity, there is no way out.
The fact that they play it, and perhaps incidentally help show how fucking stupid the whole system is, is more respectable than armchair quarterbacking.
(and yes, their shareholders and executive force them to play it.)