How is being able to personalise a web page innovative? It's just basic common sense. You've been able to "personalise" the desktop on your computer for decades. How does moving things to the web suddenly make it innovative. It's just like all the silly patents that have been filed that take an existing patent and just add "on a mobile device" to the end.
The patent system is broken, these are not the reasons it was created!
but this patent was not filled in 2012, it was submitted when most of us barely understood email or instant messaging. You looking at it from a wrong perspective. Please go back in time and then revise it.
I think patenting a lock slider by Apple is more ridiculous than patenting apparatus to change IM into email.
The patent system is broken, these are not the reasons it was created!