I find it interesting that in your typical BigCo breach, they are at pains to point out that credit card details were not stolen. I infer from this that something about credit cards, and how they are secured, has real teeth and BigCo's lawyers are trying to stop them biting. Is this PCI-DSS? Maybe someone can comment.
As far as this breach goes, I think it just confirms my gut feel that Snowflake are heading to the wood chipper.
I think it's a desperate attempt to downplay the severity in any way plausible, taking advantage of the fact that credit card numbers and social security numbers have been mythologized in the American consciousness as nearly-mystical totems of identity and security, as part of the "identity theft" meme, even though they play little role in actual information security or privacy.
As far as this breach goes, I think it just confirms my gut feel that Snowflake are heading to the wood chipper.