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> together with a law that says using the data to make personalized decisions affecting those individuals is punishable with life in prison.

This works well in theory but is basically unenforceable. It's barely possible, if possible at all, to audit how FB or google make ad targeting decisions - but once stuff gets into the fragmented ecosystem of data brokers and market intelligence consultancies all hope is lost.

To say nothing of state actors, like countries who might deny you a visa based on adverse medical info or otherwise use your information against you.

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