This is an interesting approach at empire building, Mr. Graham.
Extremely belated congrats to Mr. Lacker on being a double Putnam fellow... that has piqued my interest in your company more than any marketing effort could have :)
Mr. Lacker being a double Putnam fellow is part of the reason this marketer joined Parse so that detail in itself is somewhat of a marketing effort. I am amazed and humbled everyday by the intelligence of the Parse team.
Mr. Lacker being a double Putnam Fellow (along with various other intellectual accolades on the team) is a big part of why I love working at Parse. Also, he's really good at raising one eyebrow.
As long as it's for purchasing goods that are outside of your app, then it's fine. You couldn't use this for buying virtual coins, but you could for ordering an Uber.
I hope Apple eventually adds an icon to the status bar that signifies a secure connection. I'm always a little nervous putting my cc number in to an app.
Extremely belated congrats to Mr. Lacker on being a double Putnam fellow... that has piqued my interest in your company more than any marketing effort could have :)