I used to think like that, and it used to piss me off, until I learned about market segmentation.
If SIAI approaches me to buy $WIDGET and Google approaches me to buy the same $WIDGET, I'm charging Google an order of magnitude more than I'm charging you.
If SIAI approaches me to buy $WIDGET and Google approaches me to buy the same $WIDGET, I'm charging Google an order of magnitude more than I'm charging you.