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I don't think there's so much text there. It's not nearly as much as a long-form sales page.

A general school of thought is that light landing pages work better for getting a simple commitment like an email address, while longer pages with lots of sales copy are better for getting e.g. credit card orders (look at how long an Amazon page is).

This seems like a hybrid model, where the main focus is getting you to do the demo, but the sales copy is there (for Google and customers). IIRC Patrick recently redesigned this page; I believe he wrote about it in a recent email.



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