The whole thing between Taylor Swift and Apple is so obviously staged. The fact that this was done over Twitter, the most shareable possible format, the "Love, Apple" bit the wording of all of it. The need for Apple to position itself as the Artists streaming service. How are we seriously talking about this as if this actually happened unscripted?

Edit: It's a common negotiation technique to add something that you know the other party will object to. Since there will always be push back it's good to have something you can sacrifice that you never really needed in the first place to appease the other side.